#NorfolkWinter Campaign and name our gritters competition
The #NorfolkWinter Communications Campaign has run for many years and gets high levels of engagement across Norfolk. This year we are introducing Gritter characters and creating more video content – both in the lead up to winter and throughout the season. The campaign will communicate important safety messages and help residents to gain a better understanding of the preparations and work involved in delivering the service.
A key highlight of this year’s campaign is the re-launch of the popular ‘Name Our Gritters’ competition – offering residents the chance to name all of the vehicles in our winter fleet. All infant and junior schools in Norfolk are invited to participate, with classroom activities designed to make the process engaging and educational for children. Additionally, we’ve teamed up with BBC Radio Norfolk and the Eastern Daily Press (EDP) who will each run public competitions for their audiences.
Key details:
- 48 gritters will be named by primary schools across Norfolk.
- 5 gritters will be named by Radio Norfolk listeners (voting via the BBC website).
- 5 gritters will be named by EDP readers (voting via the EDP website).
The final date for submissions is Friday 24 October
Winning schools will be notified, and all winners for the Radio Norfolk and EDP-named gritters will be announced. Vehicles will have winning names printed on them ahead of the first gritting run of the season. Additionally, winning schools will be offered a visit from a gritter at the end of winter – a great opportunity for pupils to meet the team and see the vehicle up close.
How members can support the #NorfolkWinter campaign
Encourage schools that you come into contact with to take part in our competition.
- Share campaign content which will be posted on Norfolk County Council channels onto your own social media pages or local pages that you follow. Just look out for the hashtag – #NorfolkWinter
- Encourage residents to follow Norfolk County Council on Facebook to get the most up to date information (we will post every day that our gritters are out on the roads throughout the winter season)
(Source: Norfolk County Council)
